(bĭ-lông′ĭng, -lŏng′-) n.
1. Acceptance as a natural member or part: a sense of belonging.
2. belongings - Personal items that one owns; possessions.
WHAT BEGAN AS AN EXERCISE IN FINDING MEANING AMONGST MATERIAL POSSESSIONS, MYBELONGING HAS GRADUALLY EVOLVED TO WHAT IT IS NOW - A STATE OF MIND. AN EXTENSION OF AN INTERACTIVE CONVERSATION ON WHAT IT MEANS TO BE ESSENTIALLY AND UNAPOLOGETICALLY YOU.
MEET TOMMY LEI
FOUNDER + PRINCIPAL STYLETELLER
Hong Kong-raised and LA-based, I am a multi-hyphenated creative who has worked in media for as long as I can remember. I got my start at MTV Networks/Logo, where I sharpened my social media know-how doing online marketing for RuPaul's Drag Race: Season 1. Shortly after graduating from Cornell, I made my way back to the City of Angels, where I continue to call home. My passionate appreciation for the finer details and things in life began to take centerfold: A curated taste for high fashion, exquisite footwear, hotel hopping, immersive, intimate travel and gastronomic culinary experiences.
My penchant for androgynous clothing and unisex style caused a bit of commotion and controversy along the way, but certainly paved the way to being featured on Buzzfeed, Refinery29, WhoWhatWear and even GQ Thailand. I call this Styletelling - the art of merging style and personal identity through a visual dialogue about high fashion and lifestyle - from my heart to yours.
Now, I get incorporate my love for fashion and creative content into a full-time profession. No, not just Instagramming (you can follow me there if you'd like), but actually producing unique content, digital strategies and editorial photography for major brands. It's been a dream to be working with the likes of Luisa Via Roma, Louis Vuitton, Coach, Calvin Klein, Lexus, HP, Montblanc, amongst many others, as a digital personality, producer and consultant.
Notable Clientele + Brand Collaboration
We've been so privileged to work with a number of brands - from the emerging to the more established
and high-end - that have challenged us to reach newer heights and take our work ethic to the next level: