New In: 4th Dimension Watch by 22 Design Studio

In a world of Apple and Pebble watches, is there still room for high-design watches that are more attuned to aesthetics and function?

My personal answer is a resounding yes. 

Why? At the risk of sounding old and uncool, we’re already continually bombarded by technology as it becomes more immersive and integrated in our day to day lives. Do we really need a watch to remind us that we need to urgently answer all of our emails, texts and social notifications? We’re slowly but surely conditioning people in our lives - personal and business - that everything and anything requires instant attention. Although, in reality, we are all aware of how detrimental it is to our well-being, to be relentlessly connected - at all times.

The 4th Dimension Watch by 22 Design Studio provides a beautiful way to tell time. That’s it. No gimmicks. No Bluetooth connectivity. No disruptions to your day-to-day life. That is a statement alone, not to mention its exquisite, high-design concrete piece (note: it is surprisingly lightweight) housed within a Sapphire crystal and stainless-steel bezel. Attached to the watch-face are naturally-tanned, Italian leather straps that will age overtime as you wear the watch. It’s designed as an accompaniment to your daily routine - not a distraction. 

In other words, 22 Design just created what I am calling the new classic watch.

Here are the specs to tell the technical side of the story: 

  • Size: 42 mm in diameter (including the crown),14.5 mm in thickness 
  • Weight: 85 g, including the band 
  • Watch Dial: concrete with lacquered copper back 
  • Bezel: 316L stainless steel 
  • Band: Italian natural tanned leather and twine 
  • Watch Glass: sapphire crystal 
  • Movement Model: Miyota GL36 Three Hands Quartz Movement 
  • Battery life: 3 years 
  • Accuracy: ± 20 second / month worn under normal circumstances 
  • Water Resistance: 3atm

For a limited time, you can get either the Original or Midnight version through Kickstarter for only $240. They will retail for $480, which is still very reasonable for such a high-design watch device. 

What do you guys think? Would you purchase a concrete watch over a smart watch? Would love to hear from you in the comments below!

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