Frenzy App: A Holy Grail for the Streetwear-Obsessed
I had recently had the opportunity to take the app for a test-drive of sorts right in the midst of Capsule x Liberty Fairs. Frenzy’s booth was right in the middle of the action inside the Javitz Center as swarms of streetwear-obsessed attendees, like me, swarmed the lines to get inside HighSnobiety’s presentations for two days straight. Those lucky enough to be there got to experience the simultaneous livestreamed shows in person as each designer released an exclusive drop on the Frenzy app.
Frenzy’s primary mission is to amplify accessibility to new drops in a way that’s never been done before, and I can confidently say it’s one of the smoothest, most straightforward app experiences I've ever been witness to. The individualized designer storefronts within the app take you directly into the merchandise, without lag or worse, a long line in real life. It is also designed for streetwear lovers to discover their emerging labels that they may not have been exposed to otherwise.
In a nutshell, Frenzy takes the ‘See Now, Buy Now’ model and elevates it into another level, by paralleling drops with the runway/presentations as it happens and unfolds over a livestream. I’ve been waiting for an app like Frenzy for years now, because it is literally the holy grail to accessing the latest drops from high-end and contemporary streetwear designers all within the reach of your finger tips. This is just the beginning as Frenzy takes over the world of exclusive and limited, streetwear designer drops on a global and event-specific scale. For now, head on over here to download the app!
Huge thanks for Frenzy and Shopify for bringing out to Capsule and Liberty Fairs this season. All words and experiences are my own.