It's not everyday that you get to see your logo on a storefront on Sunset Blvd in Los Angeles. This day will forever go down in MYBELONGING history.

VIP reception with my media friends and blogger besties!

Team Choukair and their candid moments with one another 

I lost count of how many guests took pictures with Choukair's vehicle mascot - the motorcycle

So many memories transpired last week at


, where I co-hosted its #ShopChoukair grand opening party with owners Charlie and Brad. It was such an incredible blessing to have all my closest media friends and blogger besties* come in for an intimate tour of the store’s modern space and curated selection of luxe European brands - from the well-known (

Costume National

) to the emerging (

David Naman

) - all of which are accessible investments for any men or women’s wardrobes! Shortly after the VIP reception, the store was flooded with guests from all walks of life but close to the hearts of me, Charlie and Brad. The evening went on well after

Gavin Turek’s climatic performance

and rhythmic house beats of


, as guests mingled and enjoyed endless libations and passed plates of hors d'oeuvres.

Perhaps what I am most proud of is seeing the MYBELONGING logo alongside the mannequins I had styled for this momentous evening. It’s not everyday that you get to experience something of this caliber, and I was living on cloud nine. It was a very humbling moment for me to see this unfold with my very eyes. As a boutique specializing in high-end but accessible European menswear brands,

Choukair (pronounced shue-care)

really puts the care in customer service and sets itself as the model standard for retail shopping. Choukair is all about nurturing personal relationships, be it with their clients or designers, to maintain unparalleled service and to help keep costs at a reasonable level. If you’d like to experience this yourself, head on over to their website or physical store location:


8624 W Sunset Blvd

West Hollywood CA 90069

Trust me, they'll take good care of you.

*In no particular order, thank you all for coming by:

Racked LA


Ferrvor Magazine










Francis Kenneth





, Nate Daheim and many more whom I met last week!

Event photography courtesy of Choukair team