OBSESSIONS: VSCOCAM APP


THE NEW STANDARD OF MOBILE PHOTOGRAPHY -- NO KIDDING




Ever since I discovered VSCO Cam by way of creative blogs I follow, most notably Dabito of OLDBRANDNEW, it has been my photo editing app of choice, both on my iPhone 5 and Adobe Lightroom on the Macbook Pro. I am mesmerized by the simplicity of the app's user-interface and accessibility to some of the most well-developed filter enhancements that look natural and film-like. The app is available for free on the App Store and is currently running a 70% off promotion on their preset filter collections (trust me -- you definitely want to take advantage of that!).

The biggest revamp and addition to the new VSCO Cam phone app is the introduction of the VSCO Grid. I love how it beautifully presents your work in a curated, almost art gallery-esque way. This social aspect of the app definitely appeals to the inner, burgeoning photographer/creative in me. I know I am not alone when I say that we all want our work to be featured, showcased and acknowledged to the whole world! VSCO's very own grid regularly features other inspiring creatives, around the world and across multiple industries. To me that truly embodies what social media is all about -- to inspire and aspire.

All photos taken from Instagram