Obsession: Parke and Ronen

Shortly after laying my eyes on one of their Corcovado briefs and subsequently purchasing it through MYHABIT, I just had to check out what Parke & Ronen was all about.

Initially, I thought this was another designer swimwear label, much like Aussiebum, but on a more sophisticated, elegant and accessible level. A quick glance at the site ultimately proved me wrong. Along with a plethora of swimwear apparel that embraces all body sizes and types, there's a little bit of everything for the everyday chic. Yes, in addition to a grand and fantastic selection of swim briefs/bikinis, there is that ultra, stylish, to-die-for, two-tone sweater. All under the same label.

What I am more even impressed by is the personal story behind the label. And I am all about self-made brands. You can read all about their humble beginnings here! Aren't they adorable?

I am anxiously awaiting my next invitation to a poolside party so that I can rock my skin-tight, Parke and Ronen briefs. Do I already hear the cameras clicking and flashing away?